Balance 2024.

The popularity of courier services in Poland is growing rapidly every year. The driving force behind this trend is primarily the growth of the e-commerce market in Poland, but parcels are also often sent by individual customers who send them to their families abroad. Wondering how many parcels Poles sent in 2024 and what their contents were? Take a look at last year's balance!

How many parcels did Poles send in 2024?

Last year's data on parcel shipments from Poland is not yet complete, but previous estimates indicate that 1.2 billion parcels will be exceeded. This figure for 2024 was predicted by the Office of Electronic Communications. It is worth noting that more than half of these parcels within Poland were delivered by InPost (almost 710 million shipments). For the carrier, this means an increase of 20% compared to last year.

If the estimates are confirmed, we will be able to talk about an approximately 14% increase in the number of courier parcels handled compared to 2023. Back then, it was over 1.05 billion, and a year earlier, it was almost 894 million. Therefore, with some simplification, we can say that the number of parcels sent by Poles increases by about 15% every year.

This is primarily due to the continuous development of e-commerce. Poles are increasingly ordering goods online, and the seasonal peak of online shopping naturally occurs in the last quarter of the year. Between October and December, consumers take advantage of Black Friday sales and buy Christmas gifts for their loved ones. It is also important to note the growing popularity of automatic postal machines, which remains relatively rare in other European and global markets.

What was most often contained in the parcels?

The annual E-commerce in Poland report can provide us with data on the most common parcel contents. It indicates that in 2024, Poles bought online most often:

• clothing and accessories - 74%,

• footwear - 65%,

• cosmetics and perfumes - 62%,

• pharmaceutical products - 56%,

• books, records and films - 52%.

The above categories accurately reflect the profile of the B2C (business-to-consumer) market, which accounts for 75.5% of parcels sent (based on Q4 2024). On the other hand, about 15.5% are parcels exchanged between businesses (B2B - business to business). Private parcels between individual customers (C2C - consumer to consumer), meanwhile, account for only 4.6% of the total volume.

It is important to note that parcel content vary depending on the destination and customer profile. According to DHL, in 2024, among other things, Polish food and clothing were primarily sent to European countries, while electronics or cosmetics were shipped to the United States. B2C shipments included mainly clothing, footwear and accessories, B2B shipments - production materials and office supplies, and C2C - second-hand items and books.

What delivery destinations did Polish people choose?

To answer the question of where Poles send their goods, it is worth looking at DHL's data again. In addition to domestic shipments, the carrier lists Germany, the United Kingdom and the United States as the most popular destinations. France, the Netherlands and Italy are also frequently mentioned.

In addition, Ukraine should not be overlooked, where many parcels are sent by migrants living in Poland. A significant number of shipments cross the eastern border as a result of the ongoing war - Ukrainians are supporting their relatives and friends who remain in the country. In addition, of course, there are parcels related to the activities of Polish online stores (B2C) and Ukrainian entrepreneurs making purchases from Poland (B2B).

One of the most interesting trends in the courier market is the growing popularity of destinations such as the Czech Republic, Slovakia and Romania. This is because Central and Eastern Europe is a natural expansion area for Polish e-commerce companies. It is also worth noting that Poland`s courier market is growing faster than the European market, and companies from the region are increasingly considering it one of the most important logistics hubs on the continent.

Conclusion

There is no doubt that courier services are rapidly gaining popularity in Poland. Their volume is increasing both domestically and internationally. Therefore, it is not surprising that consumers are increasingly looking for affordable ways to send parcels to customers or their loved ones. The Meest Post brand meets this demand, allowing them to send parcels to many European countries, including Germany, the Czech Republic, France and Ukraine. Additionally, it supports InPost parcel machines, making the entire process even faster and more convenient.

Want to know how Meest Post works and how to use our services? Check out our detailed offer and use our shipping calculator! It will help you quickly estimate the cost of your planned shipments and choose the most convenient delivery option for you.